In this music video there are many low budget ideas
- They have simple (unbranded) outfits, that are fashionable and cheap.
- They have used a simple room as a location, but have used lighting to make it seem quite slick.
- The bright lights they have used make the video seem professional and well made.
- By dressing the artists in similar clothes they have created an effective boy band persona.
- Using clever cinematography and editing they have made the video seem very professional even though it is incredibly simple.
- In this music video they have used lighting to create dynamic silhouette effects.
- By waving a piece of fabric around they have created interesting lighting for the video.
- They have used simple editing effects such as black and white, re-winding and fast forwarding to create interesting visuals.
- The fast editing and use of close ups makes the video very eerie and creepy which fits in with the music very nicely.
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