Music Vidoes have a multiplicity of incomplete sometimes obscure paths, whereas films have single clear paths through the film world.
in this clip of Lana Del Rey - National Anthem it shows a series of clips, together with no meaning, but slightly related. The viewer is unsure of where this is going to lead. This clips also shows how the order of shots are unconventional. Shifts are more freely between shots, there is no typical shot order.
Pop videos often draw us away from the narrative by foregrounding other structures and elements (e.g. music, star)
Visual Hooks create continuity. Non continuous shots linked by a single feature - unified by figure shape, colour and setting.
Sometimes all elements are equal, sometimes one is dominant and others subordinate.
In this clip, the colours are similar throughout, even though different settings are used, the same camera filter is also used.
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