Illustration
Illustration music videos are typically very simple. The edits cut to the beat of the music and what the lyrics describe in the song, is usually what happens in the music video itself. There will also be a lot of shots of the band/artist on the screen performing the song, or being a part of the narrative. Generally these videos are used to establish new artists.
In this video 'Hawaiian Air - Friendly Fires' a lot of the lyrics are being described by the music video.
Amplification
In an amplification video, the director will make the video amplify the meaning of the lyrics. He won't just use the lyrics to describe what's going on, he will use the lyrics to give further meaning to the video. In amplification videos, the edits cut both on the beat with music and off the beat of the music. When it cuts off the beat, it is used to amplify the meaning of the lyrics with the video. Often the video will have a narrative that the band take part it.
In 'Ready to Fall - Rise Against' the lyrics meaning are amplified in the video by the use of shots of destruction/pollution of the planet. The songs is going against pollution and the video amplifies this meaning.
Disjunction
In a disjunction music video, the images on the screen do not match the lyrics to the song in anyway. A disjunction music video is usually based around a concept. Often artists who have a disjunction video, are already well established because they do not usually appear in the video. Typically in a disjunction video, the music will cut off the beat.
In 'Beg - Bombay Bicycle Club' the video has nothing to do with the lyrics. The video is just two men dancing around a town. Often the edits cut off the beat and it is all about how the men dance to the music.
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