Thursday, 5 July 2012

Analysis of a Rock Music Video 2 - System of a Down 'Chop Suey'

Locations
The whole video is set on a stage at a heavy metal concert. There is no narrative to the video and the band might be trying to emphasise that they're very good live.


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Clothes
The band are wearing extremely casual clothes, as they are trying to show that the music matters more than the fashion. However they do follow some conventions of Rock videos with some members with their shirts off flaunting their muscles/tattoos. They might be trying to show the audience they have a tough persona.


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Props
The only props in the video are the bands instruments, they could be trying to show that they are strong performers and dedicated to their music.


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Cinematography
There is a lot of close ups on the performers to really highlight how much effort they put into playing. There are also a lot of long shots of the band together, this shows the audience the band are one together.


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Effects
In this music video, effects are used to enhance the viewers experience. This also helps emphasise the bands performance so viewers will want to go and see them live.


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Overall the clip is trying to represent the band with a strong live performance. This will encourage listeners/viewers to go and see the band live. This could be the producer trying to focus on the bands live performance and emphasising it using the video to get people to go to their concerts.

Wednesday, 4 July 2012

Analysis of a Pop Music Video 1 - Connor Maynard 'Can't Say No'

Locations
-At Home in home recording studio, shows the artist wrote his own songs and used a small home studio to create them.
-Urban Environment, shows the artist is cool and urban, shows the audience he is a popular guy.
-At a House Party, shows the artist likes to have a good time with his friends at parties, and he likes to pull a lot of girls.

Clothes
The Artist is dressed in typical teenage clothes that would appeal to a young audience, however he doesn't wear anything too controversial which could suggest he is going for a mainstream audience.


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Props
There isn't many props in the music video apart from the little home recording studio, the producers might be trying to promote the fact that this artist wrote and composed his own music at home.


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Cinematography
Lots of close ups on the main artist, always centred in frame when with other people to emphasise his importance.


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The whole concept of the music video is to show how cool Connor Maynard is, appealing to a mainstream teenage audience.

Genre
The genre of this music video is Pop music, Some of the conventions they have included are having a house party with everyone dancing. It tries to emphasise having fun which is one of the main concepts of generic pop music. They have also focused on clothing and making sure the artists looks his best, this is typical of most popular artists. They have also included a mac book and home studio work station which will aspire to teenage boys, pop music videos will often show off possessions like these, however it is usually cars or bling.

Brief

Our task is to create a music video that will promote an artist. I will be using this blog to research, plan and evaluate the music video through super visual posts.