-At Home in home recording studio, shows the artist wrote his own songs and used a small home studio to create them.
-Urban Environment, shows the artist is cool and urban, shows the audience he is a popular guy.
-At a House Party, shows the artist likes to have a good time with his friends at parties, and he likes to pull a lot of girls.
Clothes
The Artist is dressed in typical teenage clothes that would appeal to a young audience, however he doesn't wear anything too controversial which could suggest he is going for a mainstream audience.
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Props
There isn't many props in the music video apart from the little home recording studio, the producers might be trying to promote the fact that this artist wrote and composed his own music at home.
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Cinematography
Lots of close ups on the main artist, always centred in frame when with other people to emphasise his importance.
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The whole concept of the music video is to show how cool Connor Maynard is, appealing to a mainstream teenage audience.
Genre
The genre of this music video is Pop music, Some of the conventions they have included are having a house party with everyone dancing. It tries to emphasise having fun which is one of the main concepts of generic pop music. They have also focused on clothing and making sure the artists looks his best, this is typical of most popular artists. They have also included a mac book and home studio work station which will aspire to teenage boys, pop music videos will often show off possessions like these, however it is usually cars or bling.
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